Customer Lifecycle Manager

at Contentful

San Francisco, United States

About the Opportunity

As a Customer Lifecycle Manager you will help customers realize the fullest value of Contentful. You’ll support lifecycle campaigns that ultimately drive revenue, while focusing on ways to better engage with our customers. You will be a part of the Demand Generation function within Contentful’s Marketing team and collaborate closely with Customer Success, Product, Field, and other functions within Marketing to develop and execute global integrated, customer journey-driven campaigns and programs.

What to expect?

Execute lifecycle campaigns and programs that encourage customers to adopt, realize, and expand their value of Contentful
Develop, execute, analyze, and optimize targeted, multi-channel, B2B marketing programs, activities, and tactics to enhance the customer journey, including efforts for key expansion, upgrade and upsell, and cross-sell touchpoints
Collaborate with CS, PMM, and Product to identify high-value behaviors and build programs that reinforce the customer journey and drive customer engagement
Review campaign and program performance, compile lessons learned, and communicate recommendations for improvement to stakeholders
Collaborate with and project manage cross-functional teams and vendors to ensure deliverables are on time and on budget
Provide regular reporting of progress and results
Navigate complex workflows, working relationships, and regional differences to be part of a collaborative working environment

What you need to be successful

4+ years customer lifecycle marketing, SaaS experience required
Proven track record of creating and executing successful customer lifecycle campaigns that have resulted in increased customer engagement and revenue
Strong understanding of B2B sales cycles, buyer personas, and customer journey mapping
Ability to pull and analyze data and make informed decisions for future performance
Experience working for a fast-growing B2B software company, where there are multiple go-to-market motions
Experience in executing lifecycle campaigns and programs, including collaboration with: Product Marketing, Partner Marketing, Content, Web, Paid Media, Demand Generation, Marketing Ops, Marketing Analytics, Field Marketing, Customer Success, and Product teams
Experience using marketing automation platforms such as Marketo, Eloqua or Pardot
Experience with Salesforce.com

What's in it for you?

Join an ambitious tech company reshaping the way people build digital experiences
Full-time employees receive Stock Options for the opportunity to share in the success of our company
Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents.
Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days
Company paid parental leave to care for and focus on your growing family
Use your personal annual education budget to improve your skills and grow in your career
Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties
An annual wellbeing stipend to care for your physical, financial, or emotional health
A monthly communication stipend and phone hardware upgrade reimbursement.
New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.

This role will need to be conducted in a state in which we are currently registered to do business.

Salary Statement: The salary range displayed is specifically for those potential hires who will work or reside in the state of California if selected for the role. Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant's skills and prior relevant experience, certain degrees and certifications (e.g. JD/technology), for example.

Salary Range: $157,000 - $213,000
[This position is eligible for equity awards in accordance with the terms of Contentful’s equity plans.]

#LI-CD1 #LI-Hybrid

Who are we?

Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide.

Everyone is welcome here!

“Everyone is welcome here” is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences, and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us!

If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.

Please be aware of scammers who may fraudulently allege to be from Contentful. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information, such as bank account numbers, identification numbers, etc, through social media or chat-based apps, nor do we request or send money for the purchase of business equipment. If you suspect fraud, please report it to your local authorities, as well as reach out to us at security-esk@contentful.com with any information you may have.

By clicking “Apply for this job,” I acknowledge that I have read the “Contentful’s Candidate Privacy Notice” and hereby consent to the collection, processing, use, and storage of my personal information as described therein.