Content Analytics & Insights Intern, MBA
at Roku
Santa Monica, United States
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the team
Roku’s global Content team is responsible for sourcing and executing innovative content licensing and production deals across a range of content types and business models for The Roku Channel (TRC) AVOD and FAST live/linear service and Howdy SVOD service across US and international territories.
About the role
Roku is looking for a Content Strategy & Insights MBA Intern to help shape the content strategy for The Roku Channel (AVOD, FAST), Howdy (SVOD). In this role, you will use Roku’s first-party data and business intelligence tools to answer high-impact questions about what content works where, why, and how we should invest next.
You will work closely with Content Acquisition, Content Partner Management, Originals, Sports, Finance, and Core Analytics teams to own project-based analyses from problem definition through recommendations. Rather than building complex models or writing production code, you will focus on pulling and structuring data from dashboards, analyzing it, and translating your findings into clear stories that inform real content decisions.
This is a full-time summer internship designed for an MBA student who is passionate about content, eager to dive deep into data, and excited to influence how millions of people discover and watch TV.
For California Only - The estimated hourly rate for this position is between $32 - $41 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What you’ll be doing
- Pull and synthesize content performance, audience, and engagement data from Tableau, Looker, and internal dashboards for TRC AVOD, FAST channels, and Howdy in the US and Mexico
- Analyze viewership, engagement, and monetization trends to identify what types of content, formats, and windowing strategies are working across AVOD, FAST, and SVOD
- Build clear, executive-ready narratives that translate complex data into simple, persuasive stories and recommendations
- Partner with Licensed and Original Content teams to scope project-based work, align on hypotheses, and pressure-test your findings
- Proactively surface new questions and opportunities where data-driven insights can improve slate planning, scheduling, and monetization
We’re excited if you have
- Are currently pursuing an MBA or quantitatively oriented graduate degree with an expected graduation date in 2026 or 2027
- Prior professional experience in management consulting, investment banking, corporate strategy, media/entertainment, or another highly analytical role
- Strong proficiency in Excel, including comfort with pivot tables, lookups, and building clean, structured analyses that others can follow
- Experience using business intelligence tools such as Tableau, Looker, or similar to pull, filter, and visualize data (no SQL or Python required, though any familiarity is a plus)
- A genuine passion for TV, film, and streaming content, with curiosity about AVOD, FAST, and SVOD business models and how audiences discover and engage with content
- Ability to structure ambiguous problems, frame clear hypotheses, and connect data to business decisions and trade-offs
- Strong written and verbal communication skills, including experience building executive-ready PowerPoint decks and concise written summaries of complex analyses
- High attention to detail, strong organization skills, and the ability to manage multiple projects and stakeholders in a fast-paced environment
- A collaborative, low-ego working style and comfort operating in a test-and-learn environment where recommendations evolve with new data
Our Hybrid Work Approach
Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.
Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
Accommodations
Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
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