Consumer & Product Communications Lead, APAC

The Community You Will Join: 

The Airbnb Communications team tells Airbnb’s story globally, driving strategic communications that build brand awareness, trust, and demand. We position Airbnb as the leader in unforgettable travel and a platform for hospitality entrepreneurs. Our high-impact, fast-paced team thrives on storytelling, cultural trends, and creating meaningful relationships to fuel demand in international markets.

We are seeking a Lead, APAC Consumer & Product Communications to lead region-wide, high-impact communications strategies and campaigns across the region. This role will be a member of the APAC Communications team, reporting to the APAC Communications Director and working closely with cross-functional teams + global counterparts.

 

The Difference You Will Make:

In this role, you will lead region-wide initiatives, including Only On Airbnb projects, local awareness campaigns,product launches, and celebrity/influencer programs while aligning with global business priorities. As a senior lead, you’ll also collaborate with cross-functional teams to ensure that Airbnb’s story resonates with consumers, media, and influencers, and drives demand across APAC. 

 

A Typical Day:

• Lead and execute high-level consumer communications strategies, translating global priorities into impactful, regionally relevant initiatives that support Airbnb’s key business goals across APAC.
• Oversee the development and management of region-wide campaigns, including Only On Airbnb projects, local awareness campaigns, celebrity-hosted stays, influencer collaborations, and product launches, ensuring flawless execution in partnership with local communications teams.
• Act as a key liaison between APAC consumer communications and global consumer communications, regularly briefing on regional progress, key opportunities, and challenges.
• Partner closely with teams across marketing, policy, product, and legal to ensure integrated communication strategies and seamless implementation across all campaigns.
• Leverage deep understanding of APAC’s cultural and media landscapes to drive innovative, buzz-worthy campaigns that generate wide-reaching social and traditional media coverage, while positioning Airbnb as a leader in travel and experiences.
• Empower local market creativity and agility, while providing guidance and support to regional communications teams to ensure alignment with global objectives 
• Manage, mentor, and enable the success of direct reports in the regional consumer communications teams.
• Proactively develop solutions, find efficiencies and improve processes across the international team.
• Ability to manage key external agency partners and third party brands, including drafting scopes of works, reviewing creative proposals, term sheets and executing contracts.

 

Your Expertise:

• 10+ years of leadership experience in consumer communications, with proven success in a regional or global role. Experience in the tech or travel industry is a strong advantage.
• Exceptional track record in developing and delivering high-impact consumer communications campaigns that drive brand awareness, buzz, and trust across multiple markets.
• Track record in people and team management across cultures and/or geographies.
• Strong expertise in navigating cross-functional collaboration in a matrixed organization, with an ability to influence and build consensus among diverse teams.
• Proven experience partnering with public policy teams to amplify consumer narratives with a broader policy focus.
• Highly skilled in stakeholder management at all levels, including leading discussions with senior leadership, and external partners.
• Demonstrated ability to manage communications in a fast-paced, dynamic environment, with a proactive, solutions-oriented approach.
• Adept to change and ambiguity while always remaining calm under pressure.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives.
• Passion for popular culture, emerging trends, and travel, with a strong entrepreneurial mindset and ability to think both strategically and creatively.

 

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.