Channel Marketing Specialist
at WIZELINE
Colombia
We are:
Wizeline, a global AI-native technology solutions provider, develops cutting-edge, AI-powered digital products and platforms. We partner with clients to leverage data and AI, accelerating market entry and driving business transformation. As a global community of innovators, we foster a culture of growth, collaboration, and impact.
With the right people and the right ideas, there’s no limit to what we can achieve
Are you a fit?
Sounds awesome, right? Now, let’s make sure you’re a good fit for the role:
Key Responsibilities
- Executes and QA's standardized channel marketing campaigns (email, web forms, basic landing pages) based on approved requests and documented processes.
- Administers core configuration tools (SFMC, AEM, Google Analytics tags, etc.) to set up and launch simple, pre-designed experiences and tests.
- Executes simple SQL queries and uses platform segmentation tools to retrieve and segment campaign target audiences based on clear, defined criteria.
- Follows established workflows, diligently updating task status in project management tools (Jira/Workfront) and escalating complex technical issues to L3/L4 specialists.
- Contributes to the maintenance of the team's knowledge base by accurately documenting routine deployment steps, configurations, and common troubleshooting solutions.
- Conducts thorough pre-deployment quality assurance (QA) checks, including link validation, cross-client email rendering checks, and basic page load verification.
- 2–4 years of hands-on campaign execution experience.
- Proficiency in SFMC (Email Studio) and Adobe Content Management System (AEM) for content assembly.
- Experience using Litmus or Email on Acid for rendering and link testing.
- Ability to run pre-built SQL queries and perform basic segmentation.
- Expert in Jira, Workfront, or similar Agile project management platforms.
Technical Knowledge (nice-to-have):
- Basic HTML/CSS for minor template tweaks.
- Salesforce Marketing Cloud Email Specialist certification.
- Experience with A/B test setup within an ESP.
Soft Skills:
- Process Discipline: Diligent adherence to documented SOPs (Standard Operating Procedures).
- Time Management: Managing a high volume of tickets while maintaining strict deployment deadlines.
- Proactive Communication: Escalating blockers early to the CMS 4 or MOS 3 before they impact the launch.
What we offer:
- A High-Impact Environment
- Commitment to Professional Development
- Flexible and Collaborative Culture
- Global Opportunities
- Vibrant Community
- Total Rewards
*Specific benefits are determined by the employment type and location.
