Channel Marketing Specialist l2
at WIZELINE
Colombia
The Company
Wizeline, a global AI-native technology solutions provider, develops cutting-edge, AI-powered digital products and platforms. We partner with clients to leverage data and AI, accelerating market entry and driving business transformation. As a global community of innovators, we foster a culture of growth, collaboration, and impact.
With the right people and the right ideas, there’s no limit to what we can achieve
Are You a Fit?
Sounds awesome, right? Now, let’s make sure you’re a good fit for the role.
Required Skills:
- Execute and QA standardized channel marketing campaigns, including email, web forms, and basic landing pages, based on approved requests and documented procedures.
- Configure and launch simple, pre-designed experiences using core tools such as Salesforce Marketing Cloud (SFMC), Adobe Experience Manager (AEM), and Google Analytics tagging.
- Execute basic SQL queries and leverage platform segmentation tools to build and retrieve campaign audiences using clear, defined criteria.
- Ensure all campaigns adhere strictly to compliance, accessibility, and brand standards (e.g., CAN-SPAM, GDPR, metadata rules).
- Email: Assemble emails using approved templates within marketing automation platforms and configure simple, linear experience flows.
- Web: Build standard web components and content using Adobe CMS, following defined designs and UX templates.
- Support L3/L4 specialists with testing and troubleshooting of data connections, APIs, and configuration changes for integrated campaigns.
Preferred Qualifications:
- 3–4 years of hands-on experience executing digital marketing campaigns.
- Proficiency with Salesforce Marketing Cloud (Email Studio) and Adobe Experience Manager (AEM).
- Experience using Litmus or Email on Acid for email rendering and link testing.
- Ability to execute pre-built SQL queries and perform basic audience segmentation.
- Strong experience working in Jira, Workfront, or similar Agile project management tools.
Technical Knowledge (Nice-to-Have)
- Basic HTML/CSS skills for minor template adjustments.
- Salesforce Marketing Cloud Email Specialist certification.
- Experience setting up and executing A/B tests within an ESP.
Tools:
- Microsoft PowerPoint, Jira, Asana, ServiceNow, Power BI, Agile/Waterfall frameworks, Content Automation Technologies.
About Us
Wizeline prioritizes a culture of diversity and development for its nearly 2,000 person team spread across the globe. We believe great technology comes from a mix of talents and perspectives. Our core values of ownership, innovation, community, and inclusivity are central to our work. Wizeline is invested in its employees' growth, offering opportunities to create personalized career paths and develop in-demand skills. We even have a free education program, Wizeline Academy, to help both employees and the broader community upskill in tech.
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