Business Systems Architect, GTM Systems

at Betterment

New York, United States

About Betterment

Betterment is a leading, technology-driven financial services company that offers investing, savings and retirement solutions for retail investors and investment advisors as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission, to empower people to build wealth with confidence and ease. We’re headquartered in NYC and offer hybrid NY-based positions (four days/ week in-office, with no required office days during the summer and winter holidays).

About the Role

We’re looking for a senior individual contributor to own the architecture and ongoing health of Betterment’s GTM systems ecosystem, with Salesforce at the center and a growing set of surrounding integrations.

This is a staff-level technical leadership role for someone who wants to spend their time solving hard systems problems, setting technical direction, and raising the bar for how our GTM systems are built.

This role goes well beyond system administration or ticket fulfillment. As the staff-level architect for Betterment’s GTM systems ecosystem, you’ll define technical direction across our stack, proactively identify architectural risks and opportunities, and bring forward new approaches before they become stakeholder asks.

You’ll partner closely with our Sales, Betterment Advisor Solutions (BAS), and Betterment at Work (B@W) teams as the primary technical counterpart to their workflows, and collaborate with our Data and Product/Engineering organizations on systems integration and data integrity. You’ll guide how our tools work together - Salesforce, HubSpot, Clay, and the rest of our GTM stack - and ensure we’re building for long-term scalability, data quality, and business impact.

This role is not the primary owner of routine system administration, basic ticket fulfillment, or standard stakeholder intake; it is focused on the most complex architectural, integration, and platform-health problems across our GTM systems.

You’ll be a force multiplier for the broader Business Systems & Tools team: reviewing solution designs, mentoring engineers on architecture and integration patterns, and stepping into the team’s highest-risk or most ambiguous cross-system work to unblock progress and raise the quality bar.

This role is based out of our NYC office. Below we've reflected the base salary range for this position. Actual salaries may vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Betterment’s total compensation package for employees.

New York City: $155,000- $175,000

This job may also be eligible for variable compensation in the form of a company incentive bonus.

A Day in the Life

Own the GTM systems architecture

Define and maintain the target architecture for our GTM systems ecosystem - how data and workflows should move between Salesforce, HubSpot, Clay, and adjacent tools such as enrichment, engagement, telephony, billing, and analytics - and drive the stack toward it.
Define and maintain the canonical GTM systems architecture, including system-of-record boundaries, key data domains, integration patterns, and architecture decision records, so the team has clear standards to build against.
Design and build scalable, maintainable solutions for our most complex, cross-system initiatives, owning them from problem framing through deployment.
Continuously audit the health of the stack: integration reliability, data integrity, technical debt, security posture, permissions, auditability, and platform limits - and drive remediation before problems reach stakeholders.

Set technical direction and raise the bar

Review and guide solution designs across the Business Systems & Tools team, providing guardrails and feedback that improve scalability, maintainability, and clarity.
Establish and evangelize standards for integration patterns, data design, deployment practices, release governance, and documentation.
Mentor engineers on architecture and technical decision-making, leading through influence and expertise rather than direct management.

Act as the primary technical counterpart to GTM teams

Partner with Sales, BAS, and B@W stakeholders to deeply understand their workflows, frame problems, evaluate tradeoffs, and translate needs into pragmatic system designs.
Serve as the resident thought leader on GTM systems: track where the market is going, especially in AI-driven GTM tooling and data enrichment, proactively bring stakeholders new approaches, and pressure-test vendor claims against real requirements.
Collaborate with Data and Product/Engineering teams on systems integration, data contracts, and data integrity across the company’s platforms.

Lead the hardest cross-system work

Step into the highest-priority or highest-risk initiatives across stakeholder areas when deep architectural ownership is needed, especially when work spans multiple tools, teams, or business processes.
Lead the technical diligence and implementation architecture for new tools and major platform changes: define requirements, assess fit against our target architecture, coordinate security and integration design, and guide implementation through UAT and cutover.

What We’re Looking For

Architecture & Systems Depth

Deep expertise with Salesforce as the core system of record for GTM, including declarative, programmatic, and integration approaches - and, more importantly, the architectural judgment to choose the right pattern based on scale, maintainability, risk, and downstream data implications.
Demonstrated experience owning architecture for a multi-tool GTM stack in a B2B or SaaS environment: designing integrations, defining data flows, and managing system dependencies at scale.
Strong understanding of integration design patterns such as APIs, middleware, and event-driven flows, and their implications for reliability, reporting, user experience, and operational support.
Experience with marketing automation and sales engagement platforms, with HubSpot strongly preferred, and with GTM data enrichment/orchestration tooling; experience with Clay or similar signal-based automation platforms is a significant plus.
Solid data literacy: comfortable defining data contracts, validating data across systems, and partnering with data and analytics teams on integrity and reporting.
Strong judgment on permissions, auditability, release risk, and data governance in complex business systems environments.

Technical Leadership

A track record of operating as a staff-level or lead IC: setting technical direction, reviewing others’ designs, and raising quality across a team without formal management authority.
Proven ability to own ambiguous, high-stakes projects end-to-end, from problem discovery through deployment and adoption, with minimal oversight.
Experience defining durable architecture artifacts and operating mechanisms, not just delivering projects.
Experience running or heavily contributing to vendor evaluations and platform migrations, including technical diligence, security considerations, and implementation planning.

Consultative Partnership

Strong consultative mindset - you ask the right questions, challenge assumptions, make tradeoffs transparent, and co-create solutions with stakeholders in ambiguous environments.
Proven ability to build trust with GTM leaders and represent systems thinking in cross-functional forums, translating between technical and business audiences fluently.
Excellent verbal and written communication skills - clear documentation, crisp design docs, and skimmable stakeholder updates.

Nice to Have

Salesforce architect-track certifications such as Application Architect, System Architect, or Integration Architecture Designer.
Experience with AI-driven GTM workflows, including automated enrichment, outbound orchestration, or conversation intelligence writing back to CRM.
Experience with deployment and DevOps tooling for Salesforce, such as Copado, and release management best practices.
Familiarity with the broader RevOps stack, including call intelligence, sales engagement, customer success platforms, billing, and BI tools.

Join a team built on these core values

We change lives

Be a part of a community of innovators working to transform financial outcomes for real people. Your work will make an impact, always laddering up to our mission; to empower people to build wealth with confidence and ease.

We set audacious goals

We set them for the company, our customers, and ourselves, and we won’t stop until we reach them. We don’t just show up; we give our all, then celebrate our wins.

We value all perspectives

When we collaborate, we're at our best. We believe diverse perspectives lead to better outcomes and strive to uphold our supportive and inclusive community.

We simplify financial services

We’re financial services pioneers, always finding new ways to improve, optimize, and enhance. Constant improvement is in our DNA.

Our Commitment to Your Total Well-being:

We offer a competitive suite of benefits, including medical, dental, and vision coverage; life and AD&D insurance; short- and long-term disability; infertility support and WPATH-aligned transgender health benefits; an Employee Assistance Program (EAP); transit benefits and FSA and HSA options
Ownership: Equity for all employees, including new hire and refresher grants.
Time: Flexible paid time off, paid parental leave, and a fully paid four-week sabbatical in your sixth year.
Growth: Company-paid professional coaching for all employees.
Wealth: Day-one 401(k) match plus matching on qualified student loan payments.

What happens next

We’ll take a few weeks to review all applications. If we’d like to spend more time with you, we’ll reach out to arrange next steps, which will include 3-4 sets of meetings with your future colleagues.

In the interview process, we’ll look to learn more about your skills, experiences, capabilities, and motivators. Many of our questions will be aimed at understanding how you might operate here at Betterment. Depending on the role, we may ask you to complete a case study exercise or technical assessments, as we want to collect a robust set of data points to better inform our decisions.

On average, it takes us around 3-5 weeks to make a hiring decision, depending on your availability and sense of urgency. As a best practice, we aim to interview at least 2-3 final round candidates before making a hiring decision. Please note that, as we usually receive an overwhelming number of applications for open positions, we’re unable to offer individual feedback during the interview process.

We recognize that interviewing for a new role is a big deal. We appreciate you considering Betterment as the next step in your career, and our Recruiting Team is here to support and advocate for you through the interview process!

Betterment is dedicated to providing accommodations to candidates upon request. If you need accommodations at any point throughout the interview process, please reach out to your recruiter.

Please note that in any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Come join us!

We’re an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender (including gender nonconformity and status as a transgender or transsexual individual), sexual orientation, marital status, age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, predisposing genetic characteristic, domestic violence victim status, arrest records, or any other characteristic protected under applicable federal, state or local law.