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Brand Marketing Manager

at Roku

New York, United States

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.


About the team 

The Roku Ad Marketing team is responsible for accelerating new revenue potential, advancing Roku's advertising brand positioning, and providing insights and inspiration that helps all businesses maximize their potential in TV streaming. Our team of marketers, strategists, and designers deliver client strategies, research and insights, new product innovations, events and experiences, and more that deliver on Roku's purpose to make TV better for everyone. 


About the role

The Brand Marketing Manager is the day-to-day steward of the Roku advertising brand. This role will support the Sr. Manager, Ad Brand & Strategy in developing, maintaining and evolving the way the Roku Advertising brand is represented in the market.  

As Brand Marketing Manager, you’ll lead a comprehensive brand and campaign strategy that wins the interest and confidence of advertisers. Primary responsibilities include liaising with the rest of Ad Marketing and key business partners to gain alignment on brand strategy and ensure the brand is expressed in a thoughtful and consistent way across all touch points, as well as drawing the customer advocacy vision to support the advertising brand and drive the business forward.  

For New York Only - The estimated annual salary for this position is between $76,000 and $114,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.


What you'll be doing

  • Manage foundational Roku Advertising brand elements, such as brand architecture, brand book, positioning documents, general presentations and other branding materials
  • Collaborate with cross-functional teams to evangelize the Roku Advertising brand and infuse brand strategy to drive a consistent brand voice
  • Partner with the broader Ad Marketing, Design and Roku brand team on the planning and implementation of highly focused marketing plans/campaigns that allow us to express our brand and help it grow
  • Manage annual brand marketing campaign calendar planning and tracking
  • Lead our brand health measurement and analytics to track impact of marketing efforts on growing the Roku Advertising brand
  • Deliver reports that track brand performance across key metrics, surfacing notable trends and changes in brand health
  • Manage ongoing vendor/agency relationships, including evolving survey design, general vendor management, and reviewing deliverable reports with thoughtful, clear feedback
  • Develop and execute a strategy to grow Roku Advertising’s customer advocacy program through customer success stories, testimonials, and gifting, as well as develop a plan to measure and analyze the impact of customer marketing activities on customer growth, retention and revenue outcomes
  • Refine and oversee end-to-end process for creating customer content, including case studies, client interviews/videos, earnings mentions, and social posts to promote success we bring to our customers. Create and maintain a customer content library and monitor and document competitive advocacy programs
  • Develop trusted relationships with Sales and Client Services to identify top advocates for your programs and ensure a positive experience for advocates  


We're excited if you have 

  • 2-3 years of brand marketing or B2B marketing experience
  • Genuine passion for brand work and customer success, having strong familiarity with the landscape and trends
  • Thrives on interpersonal connections, consistently seeking opportunities to build strong partnerships
  • Ability to thrive in a fast-paced, ambiguous environment, know how to juggle multiple priorities, and partner with multiple stakeholders
  • Attention to detail and strong program/project management skills


Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.


The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We’re independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we've grown, visit

By providing your information, you acknowledge that you have read our Applicant Privacy Notice and authorize Roku to process your data subject to those terms.


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