AI Instructional Designer, Member Care

HoneyBook is the leading AI-powered business management platform for service-based business owners. Designed to enhance—not replace—independent professionals, HoneyBook’s AI-powered tools help businesses attract leads, connect with clients, book projects, and manage payments more efficiently. With AI seamlessly integrated into every workflow, entrepreneurs can focus on their craft while scaling their businesses with confidence. Since its founding in 2013, HoneyBook has powered over 25 million client relationships and processed more than $12 billion in transactions, helping independent businesses grow faster and smarter.

Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership, and have a growth mindset. We know experience comes in many forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply.

About the role: 

The mission of the AI Instructional Designer, Member Care, is to lead the design and delivery of scalable, AI-integrated learning systems that enable the Member Care team to work effectively, confidently, and ahead of AI advancements. This role accelerates onboarding, boosts adoption of AI tooling, and equips teams with the skills needed to handle complex, judgment-based work while driving measurable performance gains across the organization.

This role is hybrid to our SF office, 3 days per week (Tuesday-Thursday).

Here are some things you’ll be working on:

• Design and deliver learning experiences that equip and empower the Member Care Org to get up to speed quickly and adopt AI tools with confidence.
• Develop and facilitate training curriculum for new hire Support agents.
• Build training programs that enable the Member Care org to resolve complex member issues, manage escalations, and navigate systems logic effectively.
• Create adaptive, self-sustaining learning systems that evolve using real-time performance data and learner feedback.
• Partner with cross-functional teams (Product, Ops, Member Care) to embed AI into workflows and ensure training reflects diverse perspectives and business needs.
• Present training strategies, insights, and results to stakeholders in a clear and compelling way.
• Translate complex technical concepts into learner-friendly content that is accessible and engaging for all.

Here is what we’re looking for in a candidate: 

• Skill in collaborating effectively across cross-functional teams.
• A commitment to championing AI adoption while maintaining a people-first mindset, ensuring training supports learners’ growth, confidence, and success across the organization.
• Strong collaboration skills, including the ability to work effectively with cross-functional teams, stakeholders, and global colleagues, aligning goals and sharing insights to drive cohesive outcomes.
• The ability to design learning experiences that bridge technical complexity and learner-friendly accessibility, making tools, processes, and concepts clear and actionable for diverse teams.
• A proven track record of taking ownership of training initiatives, from concept through execution, continuously measuring impact and adjusting based on learnings and business needs.
• Strong communication and presentation skills, with the ability to convey complex ideas clearly, engage diverse audiences, and foster alignment across teams and leadership.

Here is what is needed:

• 3+ years in instructional design, enablement, or training.
• Proven track record in building self-sufficient, scalable training systems that can run effectively on their own, guide learners independently, and require minimal ongoing supervision.
• Experience designing training for tool-heavy, technical, or software-driven roles, translating complex systems into accessible, actionable learning experiences.
• (Bonus) Experience embedding AI into learning flows or support operations, aligning training with knowledge systems to optimize efficiency, adoption, and performance.

The good stuff:

• Mission-driven: You'll be joining more than just another startup. Our members’ success is at the heart of everything we do.
• Impact: We move quickly and encourage every employee to push the envelope. Our best ideas come from out-of-the-box thinking and innovation; be ready to fail fast and often!
• Compensation: We offer a competitive salary and meaningful equity grants.
  • Base pay is $96K-$115K, depending on experience and skills. 
• Benefits & perks: From wellness programs to exceptional family leave policies, the health and happiness of our employees are foremost.

Our core values:

• People come first: We prioritize people as we explore opportunities and work through challenges.
• Raise the bar: We push for greatness—for ourselves, each other, and our members.
• Own it: Trust and ownership let us make decisions with confidence.
• We love what we do: We bring passion to our work and love what we create for our members.
• Keep it real: Authenticity, respect, and transparency are at our core.

The opportunity at HoneyBook is huge. Our primary customers today are creative businesses that generate $150B in revenue per year in the US. Founded in 2013, HoneyBook is based in San Francisco and Tel Aviv, has raised $498M, and is funded by Tiger Global Management, Norwest Venture Partners, Aleph, Hillsven Capital, OurCrowd, Durable Capital Partners LP, Vintage Investment Partners, Battery Ventures, Citi Ventures, Zeev Ventures, and 01 Advisors.

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