Account Based Marketing Manager

About the job

Location: San Francisco, CA 

This role is based in our San Francisco office with an office-centric hybrid schedule. You’ll work from our office at 333 Bush Street on Mondays, Tuesdays, and Thursdays. You have the option to work from home on Wednesdays and Fridays.

Productboard is seeking an Account Based Marketing Manager (ABM) to penetrate and grow strategic and named accounts for the enterprise. Partnering with marketing, BDR and sales colleagues, this marketer will operationalize a scalable, one-to-one and one-to-few, multi-channel marketing motion that results in expanding pipeline and accelerating close rates with Productboard’s highest-value target accounts.

Your mission

Our mission at Productboard is to help all the curious and relentless product creators out there to "make products that matter, together." 

On a typical day, you will...

• Assist with building and running a modern ABM program that creates personalized buying experiences for Productboard’s most strategic customers.
• Partner with digital, field marketing, sales and BDR teams to develop targeted programs that drive demand in key accounts to influence and engage product champions, decision-makers, and executives, especially those focused on digital transformation and customer centricity
• Own the strategic account ABM program execution including strategy, goal setting, budget, list management, campaign plans and collateral, follow-up and reporting; execute ABM campaigns against our top strategic accounts globally
• Engage with sales, BDRs, digital and field marketing teams to coordinate, execute, and optimize ABM activities
• Work strategically to analyze data and campaign performance, while guiding decisions and optimization opportunities.

What we want from you:

• 5+ years of digital/field marketing experience in B2B SaaS.
• Excellent verbal and written communication skills.
• Deep experience with Marketo, 6Sense, and Salesforce strongly preferred.
• Demonstrated experience building ABM programs at scale and implementation of a modern enterprise marketing playbook.
• Understanding of how to evolve ABM strategy and tactics over time.
• Hands-on experience running campaigns and programs that directly contributed to pipeline growth using modern marketing tools and channels including, but not limited to: list building and targeting, webinars and digital events, personalized websites and landing pages, account based ads, direct mail, social network targeting, etc.

You can look forward to the following benefits:

💰 Competitive Compensation, Stock Options, Company 401k

📚 A budget for your professional development and ongoing learning

🏝 4 weeks of paid vacation and paid sick days

💛 1 Volunteer Day per year for you to help causes close to your heart

🍀 Mental Wellness Program to support your well-being and self-care

🏋 Company contribution to gym and wellness memberships

🚗 Commuter benefits

🍹 Team events, such as happy hours, off-sites, and retreats abroad

❤️ Company contribution and access to best-in-class health benefits

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The expected base pay range for this position in the San Francisco area is $135,075 - $180,100. In addition to the base pay, this role is eligible for variable compensation, competitive equity awards, and benefits.

Productboard's pay ranges are determined by role, level, and location. Within the range, the successful candidate’s starting base pay will be determined based on factors including job-related skills, experience, qualifications, relevant education or training, and market conditions. These ranges may be modified in the future.

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About Productboard

Productboard exists to help the best product minds out there make products that matter, together. We believe we all deserve to live in a world filled with extraordinary products - products that exceed our expectations in both functionality and delight.

That is why we made our purpose-built and customer-centric product management platform that helps organizations get the right products to market, faster. More than 5,500 companies, including Microsoft, Zoom, Salesforce, and Cartier, use Productboard to understand what users need, prioritize what to build next, and rally everyone around their roadmap.

With offices in San Francisco, Brno, and Prague, Productboard is backed by leading investors like Tiger Global Management, Dragoneer Investment Group, Index Ventures, Kleiner Perkins, Sequoia Capital, Bessemer Venture Partners, and Credo Ventures.

We are very well funded and financially stable Series D company, with a validated product market fit and a massive future market opportunity.

• Join at the golden startup age — established stability with large space for innovation and individual impact
• You’ll enjoy an exciting team atmosphere, building a whole new category of software
• You can help change the way that products are built all over the world
• We iterate quickly and decisions are fast. You’ll have a voice in what we do and see the impact of your work
• We are backed by top Silicon Valley investors, giving us access to capital, networks, mentors, and new markets
• We are recognized as a leading tech startup in our category, named by Forbes magazine and Business Insider as one of the best startup employers to bet your career on, and are regularly recognized for our company culture

About Our Culture

Imagine working in a place where everything matters — most importantly, you. At Productboard, values aren’t just something we like to talk about, they’re something we live and breathe. We believe in creating a work environment where:

• People feel empowered, supported, and included
• Trust and transparency are built into the way we work
• Creativity, curiosity, and continuous improvement are encouraged and nurtured every day

Forming our company values was a group effort, with every employee allowed to contribute. From profit-sharing initiatives, like stock options, to open calendars and communication, we don’t waste time on politics or ego. We champion openness by sharing our goals, success, and failures.

Join colleagues who love what they do and who are invested in their work environment and the future of the company. Help shape our company, culture, and product!

Check out our LinkedIn Life page , Instagram profile, and People of Productboard FB page or listen to our People of Productboard podcast for a real feel of what life is like at Productboard.

Would you recommend working at Productboard as a great place to work? A simple question, but one that says it all. Are your employees satisfied and loyal? Are they promoters or detractors?

Asking this question to your employees you can find your net promoter score. Score around 30 is considered good and one above 50 is considered excellent. Companies like HubSpot who are heavily invested in company culture have an eNPS score of 83. At Productboard, we scored in our recent eNPS 93. And there are already 400 of us and we have offices all over the world.

Imagine how important the culture is to us when our eNPS is 93. How much leadership cares that we are happy and fully supported. Not only in the job but also in personal aspects of our lives.

Equal Opportunity Employer Statement

We are an equal opportunity employer and champion equity. It is our aim to help people from all backgrounds, cultures, and groups realize their full potential at Productboard. We do not tolerate any discrimination or harassment based upon gender identity, race, color, religion, age, sexual orientation, non-disqualifying physical or mental disability, national origin, veteran status, or any other bias covered by appropriate law. All aspects of employment, including hiring, training, promotion, and terminations, are based on merit, competence, performance, and business needs. We are committed to an inclusive hiring process and provide all candidates with equal opportunity to demonstrate their abilities. Togetherness is one of our core values, and our Diversity Council helps to ensure that we uphold the values of authenticity, humanity, and diversity to create an environment where every person matters. We are committed to leading by example to drive societal change.