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Sr. Product Marketing Manager - Public Sector

at Cloudflare


About Us

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. 

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

Available Location: Remote US 

About the Role

Product Marketing is responsible for developing crisp, highly differentiated, and compelling positioning and messaging for Cloudflare and its services. We tell Cloudflare’s most important and interesting stories to educate customers about what is possible when you connect, protect and build with Cloudflare.

Cloudflare is searching for a Senior Product Marketing Manager to drive our Public Sector business. We are looking for insightful and energetic marketer to build and market our compelling solution narratives that capture the full set of capabilities offered by the breadth of our solution offerings. Join us and you'll define and execute messaging and positioning for FED/SLED and Education sectors,  and produce compelling technical content and programming that breaks new ground in areas of security and compliance. 

The right candidate will be highly analytical and bring deep security and compliance marketing experience to the public sector Product Marketing team. 

  • Become a recognized and respected thought leader by advancing the Cloudflare’s narrative, by building and sharing thought provoking content, at customer events, conferences, webinars, sales meetings, and with analysts and the press
  • Thoroughly understand public sector market, their needs, use cases, buyer personas and their journeys, to build persuasive, differentiated messaging, content and assessments
  • Develop marketing plans, working closely with sales, product marketing, demand generation, web/digital, field and customer marketing to create industry-leading experiences to generate a healthy pipeline and customer expansion
  • Train and enable a growing sales organization and other channel sellers to amplify Cloudflare’s messaging and differentiation
  • Identify metrics, including influenced pipeline, share of voice, and drive regular communication on progress for the GTM team. 
  • Partner with cross-functional teams on projects to drive alignment, execution and business results.


  • Minimum 7 years in US public sector marketing role in $1B+ BtoB technology organization in cybersecurity or networking. Direct experience in Federal, State & Local, and Education market segments is a huge plus.
  • Outstanding intellect, drive and interpersonal skills are paramount.
  • High sense of urgency and entrepreneurial work ethic required to drive business outcomes. 
  • Deep knowledge and understanding of cloud, security, enterprise SaaS/software or networking.
  • Ability to creatively message technical security concepts to a broad audience of customers and prospects. Public Sector experience with global scope is a plus (e.g. applying US based programs and best-practices to other countries, as well as collaborating with geo teams
  • Impeccable verbal and written communication skills, obsessive attention to detail. 
  • Confident presenter, on stage, video, webinars. 
  • Analytical with a creative mind, able to juggle and prioritize multiple projects. 
  • Proven ability to build and manage relationships across multiple stakeholders. 
  • Team player, ready to go above and beyond to ensure team success. 
  • BA/BS in Marketing, Business, Communications, Engineering or other related fields


Compensation may be adjusted depending on work location.

  • For Colorado-based hires: Estimated annual salary of $159,000 - $195,000
  • For New York City, Washington, and California (excluding Bay Area) based hires: Estimated annual salary of $164,000 - $200,000
  • For Bay Area-based hires: Estimated annual salary of $172,000 - $210,000


This role is eligible to participate in Cloudflare’s equity plan.


Cloudflare offers a complete package of benefits and programs to support you and your family.  Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun!  The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.

Health & Welfare Benefits

  • Medical/Rx Insurance
  • Dental Insurance
  • Vision Insurance
  • Flexible Spending Accounts
  • Commuter Spending Accounts
  • Fertility & Family Forming Benefits
  • On-demand mental health support and Employee Assistance Program
  • Global Travel Medical Insurance

Financial Benefits

  • Short and Long Term Disability Insurance
  • Life & Accident Insurance
  • 401(k) Retirement Savings Plan
  • Employee Stock Participation Plan

Time Off

  • Flexible paid time off covering vacation and sick leave
  • Leave programs, including parental, pregnancy health, medical, and bereavement leave

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.

Athenian Project: We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.

Path Forward Partnership: Since 2016, we have partnered with Path Forward, a nonprofit organization, to create 16-week positions for mid-career professionals who want to get back to the workplace after taking time off to care for a child, parent, or loved one. We released to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you’d like to be a part of? We’d love to hear from you!

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer.  We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness.  All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.  If you require a reasonable accommodation to apply for a job, please contact us via e-mail at or via mail at 101 Townsend St. San Francisco, CA 94107.


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