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Senior Product Manager, Shop

at Babylist


Who We Are

Babylist is the trusted platform for millions of growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected, and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop, and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectful, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry. To learn about Babylist’s registry options, editorial content, and more, visit

Our Ways of Working

We have team members located across the United States spanning multiple time zones. This means we put in extra effort to make sure we connect and collaborate in ways that make sense for us. We know how valuable the flexibility of remote work is for our employees. 

We know that personal connection is the foundation for the great work we do together. In order to build those relationships with team members in other cities, we meet with coworkers in person two times a year at a full company offsite and a departmental offsite. These offsites are expected of employees and are great opportunities to meet the people you work with every day and to do some of the work that is much more difficult to do virtually.

What the Role Is

Babylist is the destination for millions of growing families. We help them with everything from product research, to managing their registry, to becoming part of our social media community. We believe that Babylist can also play a role in helping customers discover, purchase, and manage more of what they need for a new family member all in one convenient place. We are looking for a seasoned product manager to help fulfill this vision. 

As a Senior Product Manager for Babylist Shop, you will be responsible for developing a strategy, roadmap, and execution to hit ambitious goals that make it easier than ever for new parents to shop at Babylist. The ideal product manager is deeply rooted in understanding the customer and placing emphasis on the user experience, improving lives through the products you build. At Babylist, you will have the opportunity to impact one of the most important and transformative moments in a person’s life. We are looking for a highly entrepreneurial consumer product manager to work on some exciting new emerging products here at Babylist. You’ll lead a cross-functional team to deliver a delightful experience for our customers in the Babylist Shop.

Who You Are

  • You're an experienced Product Manager with an impressive record of working on hard problems for consumer focused products, ideally with 6 or more years of experience.
  • You have demonstrated a deep empathy for users and express it in the details of design, interaction and execution of your products.
  • You’re data-driven utilizing quantitative and qualitative data to solve challenging customer problems and have experience running consumer facing A/B tests. 
  • You find opportunity in ambiguity; able to independently identify, advocate for, and execute on new opportunities in the absence of a clear mandate.
  • You’re able to ruthlessly prioritize in order to get the right things done with the adaptability to pivot into different focus areas.
  • You have experience defining consumer product strategies and roadmaps from inception to launch.

How You Will Make an Impact

  • Craft a vision, define a roadmap, and prioritize consumer facing product features via opportunity sizing, experimentation and continuous iteration. 
  • Drive the full product management cycle for your roadmap: Discovery, Validation, Development, Launch and Measure/Iterate. 
  • Partner with UX, Engineering, Leadership, and Marketing on new zero to one initiatives as well as optimizing and scaling current projects.
  • Be a strong advocate for a data-driven approach to improving customer experience, leveraging both qualitative and quantitative research methods to understand our customer’s needs.

Why You Will Love Working At Babylist

  • We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
  • We build products that have a positive impact on millions of people’s lives
  • We work at a sustainable pace which means work/life balance is a real thing here
  • We believe technology and data can solve hard problems 
  • We believe in exceptional management 
  • We are an antiracist organization and doing the work to support differences of all kinds
  • We offer competitive pay and meaningful opportunities for career advancement
  • We have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company match
  • We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning

Babylist takes a market-based approach to pay, and pay may vary depending on your location. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location.

The estimated pay range for this role is CAN $153,500.00 -$191,315.00

In addition, Babylist offers equity, bonus, and benefits, including company paid health, dental and vision insurance, 401(k) matching, flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.


IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All of our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (, instant messaging platforms or unsolicited calls.


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