Marketing Operations Analyst

Role Description

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you’ll help share Dropbox’s marketing data strategy. This includes driving data governance and consistency across systems, enabling effective audience targeting for strategic marketing initiatives, and ensuring compliance with privacy regulations such as GDPR and CCPA.

This is a hands-on technical role, ideal for someone who thrives in ambiguity, works autonomously with large data sets, and brings structure to complex problems. The role involves writing complex SQL to access data in our warehouse, while also building and activating audiences through our customer data platform (CDP). The ideal candidate is innately curious and passionate about identifying novel approaches to derive value from disparate data sets and highly motivated to improve your skillset around the modern data stack.

Responsibilities

• Audience Targeting: Develop and implement audience segmentation strategies using advanced SQL queries and data manipulation to support targeted campaigns.
• Data Governance and Management: Gain a comprehensive understanding of data quality and flow processes, while identifying and developing solutions to enhance data usability and accessibility.
• Data Integration: Collaborate with cross-functional teams such as IT and Engineering to integrate data from various sources into the customer data platform (CDP) for comprehensive analysis.
• Analytics and Reporting: Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behavior. 
• Dashboard Development: Build and maintain Tableau dashboards to visualize marketing campaign performance and audience insights, ensuring key metrics are easily accessible to stakeholders.
• Compliance Oversight: Ensure all marketing data practices adhere to privacy regulations, including GDPR and CCPA.
• Collaboration and Communication: Collaborate cross-functionally with marketing stakeholders to gather evolving requirements, design effective solutions, and clearly communicate insights and recommendations.

Requirements

• Bachelor’s degree in Data Science, Computer Science, or a related field
• Minimum of 3-5 years of experience in data management, analytics, or similar, preferably within a marketing environment
• Proficiency in SQL for data manipulation and analysis. Comfortable with Python
• Hands-on experience with data platforms such as Databricks or Snowflake, and strong proficiency in Tableau for data visualization and dashboard development
• Strong analytical and problem-solving skills with the ability to interpret complex data sets and generate actionable insights
• Exceptional attention to detail and a commitment to maintaining high data quality standards
• Demonstrates innate curiosity, comfort with ambiguity, and a proactive approach to identifying opportunities for improvement and innovation in data processes