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Crunchyroll, LLC

Lifecycle Marketing Operations Manager

at Crunchyroll, LLC

San Francisco, United States



About Crunchyroll

WE HELP EVERYONE BELONG. IT’S OUR PURPOSE.

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

  • Executes omnichannel CRM campaigns and works with the Lifecycle Marketing team to ensure that Braze campaigns are delivered promptly. 
  • Ensure operational processes are upheld and the ESP functions according to standard methodologies.
  • Introduce new features and address any gaps brought up by third-party and internal audits.
  • Understand the end-to-end journey for global streaming and shop services and can meet all the requirements to run planned lifecycle management strategies.
  • Work with the Lifecycle team lead to forecast CRM operations capacity based on business requirements and marketing calendars.
  • Manage and monitor the audience segment list's health, monitor deliverability, troubleshoot issues, and work with partners to stay compliant across contracts, internal policies and international regulations.
  • Work with analytics and data engineering teams to automate reporting, build dashboards, and deliver daily, weekly, and monthly insights.
  • Stay on top of new technologies, standard methodologies, and competitive insights to provide recommendations on new technical solutions as they align with organizational goals.
  • Provide improvements across email, push, in-app metrics, including conversion rates by enabling the team with system best practices.
  • Help accomplish marketing requirements, understand use cases, and provide insights and feedback to broader teams to improve campaign delivery
  • Coordinate experimentation and learning agenda roadmaps in partnership with the Lifecycle Marketing team

In the role of Lifecycle Marketing Operations Manager, you will report to the Senior Manager, Lifecycle Marketing Operations. 

We are considering applicants for the location(s) of San Francisco or Culver City, CA. 

About You

  • 5+ years of Marketing Technology or Product Management experience, specifically leading email operations and marketing data integrations for high-growth marketing organizations.
  • 5+ years of hands-on experience with Braze ESP with email operations leadership, email development, and quality assurance.
  • Having a Braze certification is a bonus
  • Experience building and managing customer segmentation across multiple channels and data sources.
  • Experience working with growth marketing frameworks, acquisition, lead nurture campaigns, and retention strategies.
  • Experience with CDP solutions (i.e. Segment).
  • Experience working in high-growth companies, subscription businesses, and start-ups.
  • Technical proficiency requirements:
    • HTML development for landing pages, emails, and in-app messages
    • Google Analytics, Google Tag Management and other web metrics systems; and specifically, how marketing cloud can interact with other platforms
    • Web optimization and CMS tools like Optimizely or WordPress

About the Team

The Retention and Engagement Team is responsible for marketing to our fans, supporting our streaming service, e-commerce, and events businesses. The team consists of experts in lifecycle, product, and integrated marketing functions, setting strategy and execution of consumer-facing campaigns that engage and inspire fans. We work with our broader Content Discovery, Engagement and Retention organization, with important partnerships within Marketing, Operations, and Product teams.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

  • Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
  • Flexible time off policies allowing you to take the time you need to be your whole self.
  • Generous medical, dental, vision, STD, LTD, and life insurance
  • Health Saving Account HSA program
  • Health care and dependent care FSA
  • 401(k) plan, with employer match
  • Employer paid commuter benefit
  • Support program for new parents
  • Pet insurance and some of our offices are pet friendly!

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

#LifeAtCrunchyroll #LI-Hybrid

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.
Pay Transparency - San Francisco, CA
$108,672$135,841 USD

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

  • Courage. We believe that when we overcome fear, we enable our best selves.

  • Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

  • Service. We serve our community with humility, enabling joy and belonging for others.

  • Kaizen. We have a growth mindset committed to constant forward progress.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.

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