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Country Lead LATAM

at Mixpanel

São Paulo, Brazil

About Mixpanel

Mixpanel is an event analytics platform for builders who need answers from their data at their fingertips—no SQL required. When everyone in the organization can see and learn from the impact of their work on product, marketing, and company revenue metrics, they are poised to make better decisions.

Over 9,000 paid customers, including companies like Netflix, Pinterest, Sweetgreen, Samsara, and Uber, use Mixpanel to understand their customers and measure progress. Our commitment is to provide the most comprehensive and reliable analytics platform accessible and trusted by all.

About Mixpanel in Latam

Mixpanel is an established provider of Product Analytics across the Latam market, with a large existing customer base that has been growing steadily over the past 3 years tripling the total ARR in that time period. We have customers ranging from exciting fast paced startups right through to large enterprises, across all countries but currently our largest customer base is within Brazil. The Latam market represents one of Mixpanel’s most exciting markets with huge growth potential.

About the Role

Where Mixpanel has a significant established customer base and growing demand there is a need to establish ‘on the ground’ presence in order to take this early growth to the next level and stay close to our customers.

Establishing a foothold in these markets is critically important for Mixpanel and provides a strong signal of commitment to our customers and partners in the region. The first step in establishing presence in these markets is to identify a Country Lead who will operate in the local geography. The Country Lead approach is one that we have successfully implemented in high growth regions that are unique in their cultural and language needs and also represent a huge opportunity for Mixpanel. This is the approach we have taken so far in other markets.

This role will report directly to the Head of New Business in EMEA with strong collaboration with Sales Engineering, Customer Success, Services, Marketing, Inside Sales. All the above support will be provided remotely so it will be important that you build a local delivery support structure through the partner ecosystem that already exists today.


  • You will be responsible for growing the overall business we have in the region.  You will be the key point of contact for Customers, Partners and Prospects and will be the Mixpanel ambassador for the market.
  • Developing relationships with our current customers in the region, managing these relationships and growing the business we have together in conjunction with partners
  • Working with our current partners, including resellers in the region to create activities which drive demand for our products.
  • Finding new partners and enabling them to build business with Mixpanel.
  • Helping shape our marketing and messaging strategy for the region.
  • Prospecting, progressing and closing new business in the region.
  • Forecasting the business in the Latam region and maintaining Salesforce.

About the Ideal Candidate

  • You will be a builder. You will be a person who gets true satisfaction from creating things. Quite possibly you will have run your own business in the past and are looking for the opportunity to use your entrepreneurial talents within a context of a larger organization who can support you with assets and resources to achieve more, at scale.
  • Deep understanding of what it takes to develop a market, sell a product, deliver successfully and develop an ecosystem which allows you to be successful.
  • Strong passion for analytics and the value that it can deliver.
  • Highly networked individual within the Latam/Brazilian business/start-up community - ideally with a background in Analytics or SaaS solutions.
  • Comfortable making presentations and ideally demos of how Mixpanel can help support Product Managers, Growth Marketers and Data Scientists.
  • Enjoys building your personal brand and be actively contributing to forums and communities in the local market & seen as an evangelist for Mixpanel.
  • Highly credible, high energy leader who is interested in building the Mixpanel business in the Latam region supported by the assets and resources of the larger Mixpanel global organization.
  • Proven success with carrying a quota and will have had direct sales experience in the past.

We're Looking For Someone Who Has

  • At least 7-10 years experience
  • At least 5 years direct sales experience with Commercial & Enterprise
  • Experience carrying an ARR target covering renewals, upsells and new business
  • Strong background in Product Management, Analytics or SaaS
  • Fluent in Portuguese & ideally Spanish
  • Experience building & executing multichannel strategies
  • Experience in account management as well as nett new sales
  • Comfortable with technology and becoming technically capable of conducting demos to partners and customers of the Mixpanel platform.
  • Strong experience working with senior management - C level executives
  • Success selling deals at all levels up to 350+K in a repeatable fashion
  • Experience building an account, territory, and/or go to market strategy for a SaaS business within LATAM
  • Expertise in managing procurement processes, legal and DPA
  • Proven success hitting key performance indicators or achieving quota while working with complex customer engagements
  • Comfortable with international travel when needed and working remote and collaborating with a team virtually for the majority of the time

Bonus Points For

  • Experience working with a technical SAAS product and collaborating with client Product and Engineering teams

Benefits and Perks

  • Comprehensive Medical, Vision, and Dental Care
  • Mental Wellness Benefit
  • Generous Vacation Policy & Additional Company Holidays
  • Enhanced Parental Leave
  • Volunteer Time Off
  • Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break

*please note that benefits and perks for contract positions will vary*

Culture Values

  • Be Open: When knowledge becomes open, we can come together as a team to collaborate around a shared purpose
  • Customer Focus: Our customers’ success is our success
  • Lead Change: Everyone at Mixpanel has the capacity to make an impact on the business
  • Results Oriented: Driving results in a measurable way ensures we stay focused on the highest impact initiatives
  • One Team: We can’t win without each other

Why choose Mixpanel?

We’re a leader in analytics with over 9,000 customers and $277M raised from prominent investors: like Andreessen-Horowitz, Sequoia, YC, and, most recently, Bain Capital. Mixpanel’s pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling, reliability, design, and service. Choosing to work at Mixpanel means you’ll be helping the world’s most innovative companies learn from their data so they can make better decisions.

Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel, we are focused on things that really matter—our people, our customers, our partners—out of a recognition that those relationships are the most valuable assets we have. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable, we will consider for employment qualified applicants with arrest and conviction records. We’ve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.


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