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Content Acquisition and Development Manager, China

at Udemy

China, Remote

About us

At Udemy, we’re on a mission to transform lives through learning. We’re a leading online skills marketplace and learning platform, serving more than 69 million learners and 15,700 organizations globally. Our goal is to provide flexible and effective skill development, empowering individuals and organizations to keep pace with innovation and prepare for the future of work.

We believe that talented people are everywhere, but oftentimes, those dream opportunities are hard to come by. That’s why we’re focused on revolutionizing learning, leveraging the deep expertise of Udemy’s 75,000 instructors and the power of our platform, to help individuals sharpen their skills and harness their full potential.

About you 

You love driving high-visibility, high-impact projects that help companies scale in new markets worldwide. You thrive in fast-paced, dynamic environments and use your strong communication skills to influence and collaborate with key partners successfully. You’re an analytical and nimble executor who believes quality work and thoughtful strategy is vital to sustainable business growth.

About this role 

As a key member of Udemy’s newly-established local team in China, you will lead course acquisition and operations, collaborating closely with local instructors and partners. Your primary objective will be to drive the growth of high-quality Chinese course content for both individual and enterprise users, thereby expanding the supply of courses to meet business demands.

We seek a highly motivated individual who thrives in a dynamic, fast-paced environment and is eager to contribute to a significant, high-priority project. This role offers the opportunity to spearhead international expansion for a global education company. The ideal candidate is analytical, a proficient communicator, and adept at executing initiatives with resourcefulness.

What you'll be doing

  • Educate local instructors on Udemy’s guidelines, available resources, and course creation processes.
  • Develop a comprehensive understanding of the Chinese market requirements, cultural nuances, and competitive landscape.
  • Formulate strategies for content initiatives in China, determining priority areas and optimal channels for course acquisition and instructor marketing, aligned with team objectives.
  • Conceptualize and implement new initiatives tailored to meet market demands and achieve content goals.
  • Oversee content operations, including instructor partnerships and courses.
  • Maintain a pipeline of new courses and ensure accuracy of content-related metrics.
  • Collaborate closely with local partners, managing all aspects of content strategy and execution, and serve as a liaison between local partners and Udemy
  • Ensure data hygiene in Salesforce (SFDC) and utilize tools like Google Docs and Slack effectively.

What you’ll have 

  • 5+ years of experience in strategy, project management, program management, marketing, or business development. Familiarity with tech content is advantageous.
  • Native fluency in Chinese, coupled with a deep understanding of the Chinese business culture.  You will also have fluency in English.
  • Understanding of the Chinese education and training market.
  • Proven track record of successfully executing and optimizing program management.
  • Ability to manage complex projects, meet deadlines, and handle multiple tasks simultaneously with meticulous attention to detail.
  • Strong organizational skills, self-motivation, and ability to work effectively in a team.
  • Exceptional communication and negotiation skills, with strong analytical and problem-solving abilities.
  • Be willing to travel and flexibly accommodate meetings and collaboration with teams in North America and Asia, irrespective of time zone differences.

We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!

Life at Udemy 

We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:

  • We’re invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we’re a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we’re better for it.

  • Learning is what we do – inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You’ll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.

  • Our reason to exist is to revolutionize learning – that calls for taking risks and learning from failures. Whether it’s our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.

  • We’re committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work. 

Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You’ve got the skills; why not use them to help others develop theirs?

At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. 

About our APAC region 

When you join Udemy in our Asia Pacific (APAC) region, you’ll have the chance to help our globally established business grow locally. We have a solid foundation and a great reputation — and you can be part of the next stage of our journey.

Our investment in the region is significant, with offices in Australia and India and an expanding presence in Singapore, Indonesia, Japan, and beyond. It comes with countless opportunities to make learning more accessible to millions. You’ll work with various cultures with unique needs, affording you the chance to learn and progress in your career. And that progression doesn’t come at the cost of work-life balance; people are at the heart of our mission, which is why we’re committed to looking after ours.

Information regarding data privacy is available within the Udemy Careers Privacy Notice.



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